THE BROKEN COALITION CAMPAIGN STRATEGY by ANTHONY FREDA
Race, religion, and region obviously divide people and bringing them together requires sustained and targeted marketing.
Disparate
demographic groups cannot be persuaded with a singular strategy, so
they must be targeted with cynical stunts designed specifically for each
of them.
For instance, a brouhaha is cooked up to inflame the passions of Muslims, or homosexuals, or overweight women.
These
groups have very different triggers, so the traps are successively
launched as the campaign progresses in waves of propaganda. An actual
crisis can also be used to your advantage by demagoguing the issue.
The
goal is to portray your opponent as an enemy of the chosen group and
move the group's loyalty to your side, building a coalition that is
broken, but real.
The tricks are built on
half-truths or completely manufactured, but this method of exploiting
human frailty with psychological warfare has been proven to be
effective.
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